Elsi Muller

Rijnbrink’s WoWi bus is a vehicle meant to bring digital state of the art to the public, since digital and “normal” life are becoming more intertwined. Their aim is to teach people about new technology and programming through a fun and interactive way. Their main target group are children between the ages of 8 and 12. The problem that they face is that their bus does not entice the children to come inside, leading to a lack of attention and thus further marketing.

There were 3 types of solutions found to combat this problem. The first option was to change the exterior design of the bus. On the subjects of colour and efficient and attractive use of space, research was done. For example, brighter colours and larger icons could be used to make the bus more attractive and make it easier to understand what is going on inside the bus.

Another possibility was to change the physical design of the bus. Three other implementations were the use of icons, a ramp and whiteboard. The icons could be hung on the outside of the bus, which could be changed when the bus was used for different audiences. A ramp instead of stairs increases accessibility and the idea of openness. A whiteboard on the outside of the bus could be used for various things, including showing daily information or explaining.